The town of Příbor is one of the oldest in northeastern Moravia. In 1251 it was promoted to the status of a town by Přemysl Margrave of Moravia, later King Přemysl Otakar II. The historical core of the town was named after the famous native Sigmund Freud.
Town houses in the centre are mostly renaissance with baroque adaptations. The gothic parish Church of Nativity of the Virgin Mary with a colossal tower dates back to the period of town´s founding. Late in the 17th century piarists came to the town and built a large college there, where the museum with a permanent exhibition devoted to Sigmund Freud is now located.